Google Panda is basically a series of on-going data refreshes and algorithm updates for the Google search engine. The company rolls out the updates and refreshes in order to refine its search algorithm with the aim of improving the significance/value of search query results for users.
Through Google Panda, Google seeks to elevate high quality web pages as well as sites to the top of organic search results. The company, at the same time lowers or penalizes lower-quality web pages and sites. This is particularly true to sites that display huge amounts of ads without much high quality content.
The original Google Panda update made a debut in February 2011. Since then, the company has rolled out not less than three additional major updates. The most recent one was on May 2014 (Google Panda 4.0 Update). Google also boasts a history of initiating minor updates. Sometimes, the company does so as frequently as even monthly.
If you are in the SEO industry, you must follow the Panda updates closely. The same is true to web developers across the world. This is because Panda changes have a huge impact on the traffic amounts a web site gets from organic or natural search results.
Google introduced Google Panda in order to improve the quality of websites for the benefit of web visitors. High quality sites enjoy higher rankings while low quality sites face stiff penalties. Over the years after its introduction, many sites have had to improve their quality in order to avoid penalties from Google.
You can prevent Google Panda from impacting your site negatively is pretty simple. You need to create unique and high quality content that answers the queries searchers are asking. You can tell whether content is of high quality or not by reading content loud. Anytime you read content aloud, you suddenly notice mistakes such as grammatical errors, repetitive keywords as well as other signals that content which will come in the way of content quality. Read out and edit yourself as you go. Alternatively, you can ask someone else to do it on your behalf. Doing that will help you flag the mistakes that need to be changed.
The Panda update might be a few years old. However, it doesn’t mean that everyone has it all figured out. Actually, because of the lack of any hard data, it might be quite hard to figure out whether Panda has penalized you and how to recover from the penalty.
You site can be penalized by Google Panda because of various reasons. However, these two are the main common reasons:
If you’ve lost keyword rankings to such a great extent, then it’s a clear indication that Google Algo updates, Panda included have hit you.
Focusing on your site’s quality is the best way to avoid being hit by Panda.
Doing this is one of the best ways to recover from Panda penalty. Since fixing content takes time, it’s prudent to begin on sorting out SEO issues first. An excellent way is to begin by checking the specific pages that are indexed by Google. For each result, ask yourself the question, ‘Is the page important to Google users or for Google search?’
Once you eliminate unwanted pages and links from your website index, it is high time to search for content with duplicate meta description or title. It can happen for a variety of reasons, which include employing the use of a poor SEO plugin and URL parameters. You can utilize Google webmaster tool to locate pages with identical meta descriptions and title.
Google penalizes many sites because of low quality content. The above fixes are effective at helping lower the number of low-quality content from your website. To reduce it, you must work on your content level. Begin with On-page SEO. However, avoid spamming your website’s content at all cost. Write naturally and maintain the formatting of your article.
All these are highly effective strategies to help you recover from Google Panda penalty.
You can do 3 main things to not only keep Google Panda fed but also happy. Here are the 3 things: