Search Engine Optimisation is a vital sector of online marketing, and it can often be the difference between failure and success for your business. As a result, organizations and individuals continue to seek new strategies that can improve their SEO efforts.
Their aim is to attain the results they want as fast as possible. Just like with all other things in life, SEO has its good, right and fair techniques and its wicked, naughty and bad ones. The terms Black Hat and White Hat SEO were created to define these SEO strategies.