Local SEO Pages are ideal for businesses that provide a “Local Service”. To rank for a particular service in a particular location, you need to be sure that Google understands that you are providing a service for that area. Remember, Google is just a robot, therefore you need to be very specific about what you provide a service for and in what area.
For instance, if someone was searching for an electrician in Ipswich then they would probably type one of 2 things into Google:
• “Ipswich Electrician”
• “Electrician Ipswich” or slight variations of the above
Now, Google will then search pages that have the above combinations (Service + Location) embedded in the pages on websites. They specifically look for certain things on a page which tell it what the page is about.
These “things” comprise of, but not limited to:
• The URL of the Page
• The Title of the Page
• Headings within a page
• ALT tags within images of the page
• Google Map Location of a page
• Keywords within a page
MIwebdesigns creates “Local SEO Pages” that are designed specifically with these characteristics within a page.